Spellbound Energy is an Energy Drink Brand that I created over the course of a few months for my Package Design Class. I decided to create something whimsical that appealed to me personally and sought out a more specific audience of those who are creatively inclined and participate in hobbies such as Dungeons and Dragons and other Fantasy Video Games or Roleplaying Games. I refined a character mascot for the brand that appeared on all of the cans and merch and created a cohesive line of four different flavors of the drink with individual packaging, as well as a multi-pack design. I also did the photography of a real-life mockup of the cans and created some merchandise for the brand. There was a lot of research that went into this project to make it as real as possible, such as what all needs to be included on an energy drink can to make it a drink that could actually be on the market. I also created Consumer Personas and did research into what a typical energy drink brand looks like and how it displays itself.
Project Objective
Create a Beverage: this can be any beverage that is sold as both a single serving and
multi-pack and comes in different flavors (examples: craft beer, soda, mixer, coffee, tea,
seltzer, etc.). You will develop a brand for a demographic/customer between the ages of 25
and 35 with an income between 45k-60k/year.
The brand that you create should also be able to easily be translated into extended
merchandise and appropriate online / social media presence that keeps the customer
continually engaged.
Create a Beverage: this can be any beverage that is sold as both a single serving and
multi-pack and comes in different flavors (examples: craft beer, soda, mixer, coffee, tea,
seltzer, etc.). You will develop a brand for a demographic/customer between the ages of 25
and 35 with an income between 45k-60k/year.
The brand that you create should also be able to easily be translated into extended
merchandise and appropriate online / social media presence that keeps the customer
continually engaged.
My Process
