For this project, I worked with a team to develop a campaign concept for Yasso, a popular brand known for its Greek yogurt bars. The goal was to create a seasonal, spring-themed campaign that aligns with Yasso’s playful, health-conscious, and vibrant brand identity while appealing to their target audience. We focused on cohesive visual identity, typography, and imagery, and we applied a tagline that could be used throughout the variety of platforms we designed campaign pieces for.
